#1 share of voice on social of all brands in OctoberĪnd at a time when the world seemed more divided than ever, we gave people one thing to agree on – that if the world ever ends, there’s no better place to be than up in the Arctic Circle, stuffing your face with OREOs. We even sent our most loyal fans and Instagram influencers apocalypse-proof packs of OREOs designed to survive extreme heat and cold.Ĥ15+ earned media placements (during Election Week) 100+ million impressions (more than a Super Bowl spot) 20+ major brands asking to join our vaultħ5% more engagement than a standard OREO post 286% ROI Inside the Global OREO Vault, cookies have been sorted into Emergency OREO Ration Packs, protected by durable casing and accompanied by. Norway went as far as turning it into an official tourist destination in a tweet. Coordinates: 78 degrees 08'58.1'N, 16 degrees 01’59.7'E. Our followers and dozens of brands immediately wanted in, going as far as searching for clues about the door code within the mockumentary – a search we happily indulged by dropping clues and, eventually, making a real-time response video that revealed it.Īnd they were asking to help, so we held security guard interviews on our DM’s. We then revealed the OREO Doomsday Vault project on Twitter and YoutTube with a long form film that documented the design and construction process, shared the vault location, and invited fans to visit in case of impact. We began teasing the idea on social and then went dark – something OREO has never done. It was created for the brand: Oreo, by ad agency: The Community. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard OREOs for all eternity. This professional campaign titled Global Oreo Vault was published in United States in October, 2020. It was created for the brand: Oreo, by ad school: Miami Ad School. This student campaign titled Cookie Lessons for All was published in United States in July, 2021. So when a fan alerted us that, on top of everything else happening, an asteroid was coming towards the Earth and could destroy OREOs (along with the world), we couldn’t take any chances. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool. To promote the vault, OREO released a film 'documenting' that it does, in fact, really exist. It does not store any personal data.In the midst of an intensifying pandemic, nationwide protests and the craziest presidential election of our lives, the world’s most playful cookie decided to give the world some much-needed relief. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. GLOBAL OREO VAULT OREO Cookie 602K subscribers Subscribe 366K views 2 years ago Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, we couldn’t be sure. The cookie is used to store the user consent for the cookies in the category "Performance". Coordinates: 78 degrees 0858.1'N, 16 degrees 01’59.7'E. This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The Oreo packets are further safeguarded by. The famed seed vault in the Arctic, which was built to protect the world’s plant heritage from natural or man-made calamities, served as inspiration for the vault design. The cookie is used to store the user consent for the cookies in the category "Analytics". In close proximity to the Svaldbard Global Seed Vault, Oreo purchased some property and constructed its own Global Oreo Vault. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Inspired by (and located just down the street from) the Global Seed Vault, the Global Oreo Vault holds a stash of Oreos in a bunker built to survive the apocalypse.
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